New client entries are usually made on a daily basis. Examples of inadequate support are weak entry consistency control tools, unclear (error) prompts or field names that are not compatible with the company language. The lack of support can cost companies dearly: employees do not understand the systems, they enter wrong data and sidestep validation. The entry logic largely determines whether and to what extent data becomes polluted.
Subsequently, it is not possible to obtain an Integration Customer View. Companies therefore lose the opportunity to create cross-selling and up-selling possibilities and to filter the right prospects based on reliable client profiles.
Olbico has developed a Match Engine that can verify, phonetically and with an error tolerance, if a client has already been entered into one or more databases. It has a feature for automated addition of new clients. This will allow you to enter new clients in an unambiguous, unique, and complete manner, making it possible to obtain an Integration Customer View.