These are the advantages:
- Insight to purchase behaviour and needs of clients, spread over divisions and/or product or service lines;
- Insight to your best and most profitable clients;
- Insight to your best and most profitable markets;
- A total overview of all your contacts and contracts within one company, to obtain insight to cross-selling and up-selling possibilities;
- Possibilities to create a reliable client / product / service view, in order to;
• identify prospects similar to your best clients;
• do marketing research in order to calculate the penetration and potential per segment;
• adequately adapt to market opportunities with specific marketing campaigns.