Organisations collect information on their clients. This information is gathered by different departments or individuals and then saved into different information systems. Many of these information systems are not connected with each other and if they are, it is often difficult to determine whether the different systems contain the same clients, with their relevant information. Insight into client behaviour, needs, and risks is therefore almost impossible to achieve, making companies unable to react decisively to a changing environment. The solution is an Integration Customer View.
An Integrated Customer Viewoffers a complete overview of all the information you have on your clients. An Integrated Customer Viewemerges from the consolidation of client data from different systems/databases within your organisation. The data from these ‘back-end systems’ will be available from ‘front-end systems’ and deliver a constant overview of all stored information per client (relation)
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